Business Cases (Refereed)
Google Scholar Cite: 1908
[h-index 18; i10-index 37]
CASE PUBLICATIONS 2025 [LAST UPDATE: APRIL 28, 2024]
Ahmed, Jashim Uddin (2025). ‘Taabu Ekduaria: A Rural Homestay Experience in Bangladesh’, Sage Business Cases, (Accepted), (Co-author: Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Elevating e-commerce dynamics: Optimizing ShopUp success in Bangladesh’, Sage Business Cases, (In Press), (Co-author: Gani, M.O. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Nurturing Empathy: The Extraordinary Narrative Behind The Restaurant of Mistaken Orders in Japan’, Sage Business Cases, (In Press), (Co-authors: Huda, S.S.M. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Coral Wine: Underwater winery and experiential marketing in Croatia’, Sage Business Cases, (Accepted), (Co-authors: Ahmed, A. and Anika, F.H.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Sofia Tech: Driving Innovation through Engineering Excellence and IT Solutions in Tunisia’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), Sage Publications. [Scopus]. DOI: 10.1177/204388692412481.
Ahmed, Jashim Uddin (2025). ‘Secondwife.com: Matrimonial Service on the Web’, Sage Business Cases, (In Press), (Co-authors: Uddin, M.; Iqbal, M.; Sharif, R. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Blesolac cereal: Changing the Value Chain paradigm of infant meals in the Cameroonian market’, Sage Business Cases, (In Press), (Co-authors: Talukdar, A.; Ahmed, T. and Ahmed, A.), Sage Publications.
CASE PUBLICATIONS 2024
Ahmed, Jashim Uddin (2024). ‘Papers N Parcels: Fill the gap by an app – teenager created initiatives in courier service’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Ahmed, A.; Faroque, A.R. and Fatema, K.), Vol. 14(1), pp. (Early Cite), Sage Publications, [Scopus]. DOI:10.1177/20438869221147309.
Ahmed, Jashim Uddin (2024). ‘Seawater-powered WaterLight: Social innovation for an indigenous community’, Sage Business Cases, (ISBN: 9781071938515), (Co-authors: Khan, M.M. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071938515.
Ahmed, Jashim Uddin (2024). ‘Kirana: Customer centric e-grocery retailing service in Nepal’, Sage Business Cases, (ISBN: 9781071924655), (Co-authors: Ahmed, A. and Mazid, T.S.), Sage Publications. DOI: 10.4135/9781071924655.
Ahmed, Jashim Uddin (2024). ‘Sheba.xyz: Codifying household service solutions using a digital platform’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), (Co-authors: Talukder, M. S.; Talukdar, A.; Ahmed, A. and Rifat, A.), Sage Publications, [Scopus]. DOI:10.1177/20438869231187666
Ahmed, Jashim Uddin (2024). ‘Treehotel: Forest Hospitality in Sweden, Sage Business Cases, (ISBN: 9781071925102), (Co-authors: Chowdhury, M. H.; Talukdar, A. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071925102.
Ahmed, Jashim Uddin (2024). ‘AgroCenta: Connecting smallholder farmers through digital distribution platform’, Sage Business Cases, (ISBN: 9781071928028), (Co-authors: Ahmed, A.; Mazid, T. S. and Sarker, S. A.), Sage Publications. DOI: 10.4135/9781071928028.
Ahmed, Jashim Uddin (2024). ‘Chari: a FMCG B2B platform with incorporation of Fintech, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), (Co-authors: Ahmed, A.; Mazid, T.S. and Gani, M.O.), Sage Publications, [Scopus]. DOI: 10.1177/2043886923116360.
Ahmed, Jashim Uddin (2024). ‘Dubai Camel Hospital: Finding Room for Growth’, Sage Business Cases, (ISBN: 9781071920275), (Co-authors: Moniea, H. M. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071920275.
Ahmed, Jashim Uddin (2024). ‘LEGO Braille Bricks: Learning with Fun into the Future’, Sage Business Cases, (ISBN: 9781071920626), (Co-authors: Anika, F. H. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071920626.
CASE PUBLICATIONS 2023
Ahmed, Jashim Uddin (2023). ‘White Label Fragrances: Struggles of small business in Botswana’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 6(1), pp. 93-102, (Co-authors: Ahmed, A.; Uddin, M.J. and Fatema, K.), Sage Publications. DOI: 10.1177/2516600X231172266.
Ahmed, Jashim Uddin (2023). ‘Netflix: Subscription-based video on demand channel operations in Bangladesh’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 5(1), pp. 15-22, (Co-authors: Siddiqui, S.; Ahmed, A. and Sharif, R.), Sage Publications. DOI:10.1177/25166042231172892.
Ahmed, Jashim Uddin (2023). ‘Smart Retail at Algramo: Addressing environmental issues competitively’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Huda, S.S.M.; Uddin, M.J.; Ahmed, A.; Sharif, R.), Vol. 13(2), pp. 216-221, Sage Publications, [Scopus]. DOI: 10.1177/20438869221133129.
Ahmed, Jashim Uddin (2023). ‘Flutterwave – A digital payment solution in Nigeria’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Talukdar, A.; Khan, M.M.; Sharif, R. and Ahmed, A.), Vol. 13(1), pp. 50-57, Sage Publications, [Scopus]. DOI: 10.1177/20438869211063210.
Ahmed, Jashim Uddin (2023). ‘Innovation strategy in retail: The unstaffed digital supermarkets at LIFVS’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 13(2), pp. 175–181, (Co-authors: Ahmed, A.; Talukdar, A.; Sharif, R. and Jahangir, Z.), Sage Publications, [Scopus]. DOI: 10.1177/20438869221109844.
Ahmed, Jashim Uddin (2023). ‘Cookups.com: An Entrepreneurial Initiative Linking Home Kitchens to Consumers’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 13(1), pp. 88-96, (Co-authors: Talukdar, A; Faroque, A.R. and Ahmed, A.), Sage Publications, [Scopus]. DOI: 10.1177/20438869221094043.
Ahmed, Jashim Uddin (2023). ‘Dignity Kitchen: Social enterprise for differently abled people in the labour market’, Sage Business Cases, (ISBN:9781529611564), (Co-authors: Talukdar, A; and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529611564.
Ahmed, Jashim Uddin (2023). ‘Marketing Strategies for the UK-Based Online Fashion Retailer Boohoo’, Sage Business Cases, (ISBN:9781529611410), (Co-authors: Rahman, U.; Ahmed, A. and Sharif, R.), Sage Publications. DOI: 10.4135/9781529611410.
Ahmed, Jashim Uddin (2023). ‘Border Angels: Legal and Humanitarian Support for US-Mexican Border Migrants’, SAGE Business Cases, (ISBN:9781529611397), (Co-authors: Rahman, U. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529611397.
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CASE PUBLICATIONS 2022
Ahmed, Jashim Uddin (2022). ‘P&O Cruises: The Case of Pursuing Sustainability Goal’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), Vol. 18(1/2), pp. 78-87, (Co-authors: Iqbal, R; Islam, Q. T.; Gazi, M. A.; and Ahmed, A.), Sage Publications. DOI: 10.1177/2319510X2211366
Ahmed, Jashim Uddin (2022). ‘L'île Flottante: Ivory Coast's Eco-Friendly Sustainable Floating Island Resort’, Small Enterprise Research (ISSN: 1321-5906), Vol. 29(2), pp. 190-198, (Co-authors: Islam, Q.T.; Ahmed, A. and Iqbal, S.), [ABDC–C, Scopus], Taylor & Francis. DOI: 10.1080/13215906.2022.2089909.
Ahmed, Jashim Uddin (2022). ‘'57 Chocolate: Entrepreneurial Initiatives to Revive Ghana’s Chocolate Market’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 5(1), pp. 93-102, (Co-authors: Talukdar, N.; Khan, M.M. and Ahmed, A.), Sage Publications. DOI: 10.1177/2516600X221100911
Ahmed, Jashim Uddin (2022). ‘Alcor: Death Care through Cryonics (Service after Death)’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 5(1), pp. 82-92, (Co-authors: Zabir, F.; Islam, Q.T.; Gazi, M.A. and Ahmed, A.), Sage Publications. DOI: 10.1177/2516600X221084790.
Ahmed, Jashim Uddin (2022). ‘Harnessing Emerging Digital Technologies: DataNet Operations in eSwatini’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 12(1), pp. 79-87, (Co-authors: Sharif, R.; Islam, Q.T. and Ahmed, A.), Sage Publications. [Scopus]. DOI: 10.1177/2043886921993136.
Ahmed, Jashim Uddin (2022). ‘Menstrual Hygiene Products as a Basic Need: What can Scotland’s Action Campaign teach about improving public health worldwide?’, Sage Business Cases, (Co-authors: Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529795370.
Ahmed, Jashim Uddin (2022). ‘MiStay: Web-based Hourly Hotel Accommodation Service’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 12(2), pp. 215-222, (Co-authors: Talukdar, A.; Khan, M.M. and Ahmed, A.), Sage Publications, [Scopus]. DOI: 10.1177/20438869211053015.
Ahmed, Jashim Uddin (2022). ‘Rescuing Childhood: What Indian's NGO Leaders Can Learn From Bachpan Bachao Andolan’, Sage Business Cases, (Co-authors: Mazid, T.; Ahmed, A.; Mim, K.P. and Khan, M.M.), Sage Publications. DOI: 10.4135/9781529797107.
Ahmed, Jashim Uddin (2022). ‘Helium Health: Data-Driven Healthcare Service in Nigeria’, Sage Business Cases, (Co-authors: Morshed, T.B.;Talukder, M.S.; Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529780727.
Ahmed, Jashim Uddin (2022). ‘Last-mile Drone Delivery: Is Wing’s Business Model Sustainable?’, Sage Business Cases, (Co-authors: Islam, Q.T.; Islam, S.; Ahmed, A. and Mim, K.P.), Sage Publications. DOI: 10.4135/9781529780451.
Ahmed, Jashim Uddin (2022). ‘Dignitas: Planning for Death’, Sage Business Cases, (Co-authors: Akhi, A.A.; Faroque, A.R.; Ahmed, A. and Iqbal, S.), Sage Publications. DOI: 10.4135/9781529771695.
Ahmed, Jashim Uddin (2022). ‘Médecins Sans Frontières: Beyond Borders’, Sage Business Cases, (Co-authors: Rahman, U.; Faroque, A.R.; Anika, F.H. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529773354.
Ahmed, Jashim Uddin (2022). ‘Blue Train: Developing a marketing approach for the South African luxury rail travel experience’, Sage Business Cases, (Co-authors: Tarannum, T.; Islam, Q.T.; Faroque, A.R. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529774122.
Ahmed, Jashim Uddin (2022). 'Kaldi’s Coffee: Can Ethiopia’s premier coffee shop continue to grow?', Sage Business Cases, (Co-authors: Alam, S.R.; Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529796452.
Ahmed, Jashim Uddin (2022). ‘Beautification of Death: A Case Study of Green Oasis Coffins (Made) in Bangladesh’, In: Bhattacharyya, J., Balaji, M.S., Jiang, Y., Azer, J., Hewege, C. (Eds.), Socially Responsible Consumption and Marketing in Practice - Collection of Case Studies, (Chapter 17), pp. 275-289, (Co-authors: Faroque, A.R.; Islam, Q.T.; Uddin, M.J. and Sultana, H.), Springer Singapore, DOI: 10.1007/978-981-16-6433-5.
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CASE PUBLICATIONS 2021
Ahmed, Jashim Uddin (2021). ‘Challenges Faced by Small Enterprises in Bangladesh: The Case of JNA Pulp paper business’, Small Enterprise Research (ISSN: 1321-5906), Vol. 28(1), pp. 75-82, (Co-authors: Talukder, N; Ahmed, A. and Chowdhury, M.H.), Taylor & Francis. [ABDC–C, Scopus], DOI: 10.1080/13215906.2021.1872686.
Ahmed, Jashim Uddin (2021). ‘Mothers Delivery Kit: Antenatal Care Innovation in West Africa’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 3(2), pp. 103-109, (Co-authors: Meem, U.H.; Islam, Q.T.; and Ahmed, A.), Sage Publications. DOI: 10.1177/25166042211062437.
Ahmed, Jashim Uddin (2021). ‘Rescue Mission in the Tham Luang Nang Non Cave, Thailand’, Sage Business Cases, (eISBN: 9781529758122), (Co-authors: Talukder, N.; Alam, S.R.; Ahmed, A. and Faroque, A.R.), Sage Publications. DOI: 10.4135/9781529758122.
Ahmed, Jashim Uddin (2021). ‘Khan’s Kitchen: Feeding the City Dwellers’, Sage Business Cases, (eISBN:9781529763300), (Co-authors: Faroque, A.R.; Jannat, U.M.; Anika, F.H. and Majid, M.A.), Sage Publications. DOI: 10.4135/9781529763300.
Ahmed, Jashim Uddin (2021). ‘Pepperfry: Challenges Ahead in the Growing Competition of Indian Home Furnishing Market’, Sage Business Cases, (eISBN: 9781529754858), (Co-authors: Agrawal, G.; Chhikara, R. and Garg, R.), Sage Publications. DOI:10.4135/9781529754858.
Ahmed, Jashim Uddin (2021). ‘Miguel Caballero: Marketing Strategy of Colombian Bulletproof Fashion Brand’, FIIB Business Review, (ISSN: 2319-7145), Vol. 10(2), pp. 102-113, (Co-authors: Tarannum, T.; Ahmed, A. and Mim, K.P.), Sage Publications. [Scopus], DOI: 10.1177/2319714520988833
Ahmed, Jashim Uddin (2021). ‘Luxeria: Nigeria’s Premium Brand of Wine and Spirits’, SAGE Business Cases, (eISBN: 9781529763782ess), (Co-authors: Tarannum, T.; Faroque, A.R.; Ahmed, A. and Mim, K.P.), Sage Publications. DOI: 10.4135/9781529763782.
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CASE PUBLICATIONS 2020
Ahmed, Jashim Uddin (2020). ‘Haldiram's in India’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 3(2), pp. 340-356, (Co-authors: Ahmed, A.; Talukder, N.; Sultana, I. and Anika, F.H.), SAGE Publications, DOI: 10.1177/2516600X20968966.
Ahmed, Jashim Uddin; Ahmed, A.; Suhaila, S. and Majid, M. A. (2020). ‘Bashundhara Baby Diaper Marketing Strategies in Bangladesh’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 8(2), pp. 308-323, SAGE Publications, [ABDC–C, Scopus], DOI: 10.1177/2278533719887459.
Ahmed, Jashim Uddin (2020). ‘Infrastructure Development Company Limited Solar Home System Program: A Sustainable Solution for Energizing Rural Bangladesh’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 9(2), pp. 219-236, (Co-authors: Talukder, N. and Ahmed, A.), SAGE Publications, [Scopus], DOI: 10.1177/2277977920905305.
Ahmed, Jashim Uddin (2020). ‘Barbie in a Wheelchair: Mattel’s Respect to Customer Voice.’, FIIB Business Review, (ISSN: 2319-7145), Vol. 9(3), pp. 181-186, (Co-authors: Ananya, A.T.; Mim, K.P.; Ahmed, A. and Iqbal, Sarika), SAGE Publications, [Scopus]. DOI: 10.1177/2319714520914210.
Ahmed, Jashim Uddin (2020). ‘The Bankruptcy of Jet Airways in India’, IIUM Journal of Case Studies in Management, (ISSN: 2710-7175), Vol. 11(2), pp. 23-37, (Co-authors: Mazid, T.; Ahmed, A. and Anika, F.H.), IIUM Press.
Ahmed, Jashim Uddin (2020). ‘Lifeline Express: Hospital Train in Rural India’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 2(2), pp. 87-97, (Co-authors: Siddiqui, S.; Ahmed, A. and Mim, K.P.), SAGE Publications.
Ahmed, Jashim Uddin (2020). ‘SheTaxis: Women on Wheels’, SAGE Business Cases, (eISBN: 9781526496317), (Co-authors: Ahmed, A.; Tinne, and W. Shahan ), SAGE Publications. DOI: 10.4135/9781526496317.
Ahmed, Jashim Uddin (2020). ‘Orbis International: Fight Against Global Blindness’, SAGE Business Cases, (eISBN: 9781529715835), (Co-authors: Ahmed, A.; Tinne, W.; and Ahmed, S.), SAGE Publications. DOI: 10.4135/9781529715835.
Ahmed, Jashim Uddin (2020). ‘Argos: Revolution in the Non-Food Retailing’, SAGE Business Cases, (eISBN: 9781529713169), (Co-authors: Mazid, T.; and Ahmed, A.), SAGE Publications. DOI: 10.4135.9781529713169.
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CASE PUBLICATIONS 2019
Ahmed, Jashim Uddin (2019). ‘Natura Siberica: Challenging Entry in Organic Cosmetics Business’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 2(2), pp. 163-177, (Co-authors: Sultana, H.; Ahmed, A.; and Chhikara, R.), SAGE Publications. DOI: 10.1177/2516600X19886221.
Ahmed, Jashim U. (2019). ‘Sustainable Energy Solutions: Akon Lighting Africa’, Decision, (ISSN: 0304-0941), Vol. 40(3), pp. 253-266. (Co-authors: Talukder, N.; Ahmed, A; and Hoque, M.T.), Springer. DOI: 10.1007/s40622-019-00220-x.
Ahmed, Jashim Uddin (2019). ‘Friendship Floating Hospitals: Healthcare for the Riverine People of Bangladesh.’ Journal of Developing Societies, (ISSN: 0169-796X), Vol. 35(1), pp. 175-194, (Co-authors: Rahanaz, M.; and Siddique, R.), SAGE Publications. [Scopus]. DOI: 10.1177/0169796X19826763
Ahmed, Jashim Uddin (2019). ‘Caring Vision: Fighting Against Blindness in Bangladesh’, FIIB Business Review, (ISSN: 2319-7145), 8(1), pp. 17-24, (Co-authors: Ahmed, S.; Ahmed, A.; and Majid, M.A.), SAGE Publications. [Scopus]. DOI: 10.1177/2319714519831545.
Ahmed, Jashim Uddin (2019). ‘Ryanair: A Low-cost Business Model in the European Airline Industry’, SAGE Business Cases, (eISBN: 9781526466846), (Co-authors: Khan, M.M.; Sultana, I; Ahmed, A.; and Begum, F.), SAGE Publications. DOI: 10.4135/9781526466846.
Ahmed, Jashim Uddin (2019). ‘Pathao: An Emerging Motorcycle-Ride Service in Bangladesh’, SAGE Business Cases, (eISBN: 9781526462718), (Co-authors: Tinne, W. Shahan; and Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526462718.
Ahmed, Jashim Uddin (2019). ‘Nokia 3310: Welcome Back!’, SAGE Business Cases, (eISBN: 9781526461001), (Co-authors: Majid, M.A.; and Ahmed, A. ), SAGE Publications. DOI: 10.4135/9781526461001.
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CASE PUBLICATIONS 2018
Ahmed, Jashim Uddin (2018). ‘Saudi Aramco: A Blend between Profit and Politics’, FIIB Business Review, (ISSN: 2319-7145), Vol. 7(2), 88-99, (Co-authors: Sultana, H.; Khan, M.M.), SAGE Publications. DOI: 10.1177/2319714518785324.
Ahmed, Jashim Uddin (2018). ‘Patanjali Ayurved Invades India’, Decision, (ISSN: 0304-0941), Vol. 45(1), 75-91, (Co-authors: Sultana, H.; Ahmed, A.), Springer. DOI: 10.1007/s40622-018-0176-x.
Ahmed, Jashim Uddin (2018). Cocola Noodle Marketing Strategy in Bangladesh.’ Sage Business Cases, (eISBN: 9781526441713), (Co-author: Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526441713.
Ahmed, Jashim Uddin and Ahmed, A. (2018). ‘Foodpanda: Changing the Way Bangladeshis Eats Meals’, Sage Business Cases, (eISBN: 9781526444561), (Co-author: Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526444561.
Ahmed, Jashim Uddin (2018). ‘Royal FloraHolland: Strategic Supply Chain of Cut Flowers Business’, SAGE Business Cases, (eISBN: 9781526461919), (Co-authors: Linda, Israt J.; Majid, M.A.), SAGE Publications. DOI: 10.4135/9781526461919.
Ahmed, Jashim Uddin (2018). ‘Agrani Doer Banking: Agent Banking Business in Bangladesh’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 6(2), 154-164, (Co-author: Ahmed, A.), SAGE Publications. [Scopus]. DOI: 10.1177/2278533718765532.
Ahmed, Jashim Uddin (2018). ‘Bangladesh’s dynamic toilet soap market: The case of Keya’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 7(2), 156-164, (Co-authors: Ahmed, A.; Begum, F.; Majid, M.A.; Kabir, G.), SAGE Publications. [Scopus]. DOI: 10.1177/2277977918784140.
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CASE PUBLICATIONS 2017
Ahmed, Jashim Uddin (2017). ‘ASA: Cost-effective and Sustainable Microfinance Model NGO in Bangladesh.’ South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 6(2), pp. 167-175, (co-author: Tinne, W.S.), SAGE Publications. [Scopus]. DOI: 10.1177/2277977917730445.
Ahmed, Jashim Uddin (2017). ‘Swadeshi: The Strategic Collaborative Approach between Eight Competitors in the Fashion Industry’, Journal of Strategic Contracting and Negotiation, (ISSN: 2055-5636), Vol. 3(1), pp. 20-37, (co-author: Faroque, A. R.), SAGE Publications. DOI: 10.1177/2055563617718476.
Ahmed, Jashim Uddin (2017). ‘Apex Footwear Limited: Successful Footwear Marketing in Bangladesh’. SAGE Business Cases, (ISSN: 9781473997820), SAGE Publications. DOI: 10.4135/9781473997820.
Ahmed, Jashim Uddin (2017).‘Desh Metal Industries: Supply Chain Success and Challenges of the Omega Ceiling Fan’, SAGE Business Cases, (ISBN: 9781526411211), SAGE Publications. DOI: 10.4135/9781526411211.
Ahmed, Jashim Uddin (2017). ‘Royal Tiger: Energy Drinks Marketing Strategy in Bangladesh’, SAGE Business Cases, (ISBN: 9781473994607), (co-authors: Iqbal, M.; Idris, S.; Chowdhury, K.M.), SAGE Publications, USA. DOI: 10.4135/9781473994607.
Ahmed, Jashim Uddin (2017). ‘Azad Products (Pvt.) Ltd.: New Challenges Ahead’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 5(1), pp. 100-109, (co-authors: Shimul, A.S; Hossain, S.), SAGE Publications. DOI: 10.1177/2278533716671634.
Ahmed, Jashim Uddin (2017). ‘Bengal Tiger Agro Industries Limited: Challenges in Family Business’, SAGE Business Cases, (eISBN: 9781526407399), SAGE Publications. DOI: 10.4135/9781526407399
Ahmed, Jashim Uddin (2017). ‘HungryNaki: Challenges of An Emerging Online Food Delivery Service in Bangladesh’, SAGE Business Cases, (eISBN: 9781526409997), SAGE Publications. DOI: 10.4135/9781526409997
Ahmed, Jashim Uddin (2017). ‘Eastern Housing Limited: Marketing Strategy of a Real Estate Company in Bangladesh’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 21(1), pp. 86-92, (co-authors: Sultana, H.; Faroque, A.R.), SAGE Publications. [Scopus]. DOI: 10.1177/0972262916686630.
Ahmed, Jashim Uddin (2017). ‘Western Marine Shipyard Limited: A New Horizon of Shipbuilding in Bangladesh’, SAGE Business Cases, (eISBN: 9781526426697), SAGE Publications. DOI: 10.4135/9781526426697.
Ahmed, Jashim Uddin (2017). ‘The Rise and Fall of Citycell in Bangladesh’, SAGE Business Cases, (eISBN: 9781526427182), (co-author: Rahman, M.S.), SAGE Publications. DOI: 10.4135/9781526427182
Ahmed, Jashim Uddin (2017). ‘Grammen UNIQLO: Social Business Initiatives in Bangladesh.’ SAGE Business Cases, (eISBN: 9781526426710), (co-author: Tinne, W.S.), SAGE Publications. DOI: 10.4135/9781526426710.
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CASE PUBLICATIONS 2016
Ahmed, Jashim Uddin (2016). ‘Zinda Park: Rural Community Eco-park Complex in Bangladesh’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 20(4), pp. 380-395, (co-authors: Hoque, S.; Siddique, R.; Khan, N.A.), SAGE Publications, UK, [Scopus]. DOI: 10.1177/0972262916671469. Link: journals.sagepub.com/doi/full/10.1177/0972262916671469
Ahmed, Jashim Uddin (2016). ‘Understanding Operations of Floating Schools: A Case of Shidhulai Swanirvar Sangstha in Bangladesh’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 5(2), pp. 221-233, (co-authors: Ashikuzzaman, N.M.; Nisha, N.), SAGE Publications, UK. DOI: 10.1177/2277977916665993. Link: http://journals.sagepub.com/doi/full/10.1177/2277977916665993
Ahmed, Jashim Uddin (2016). ‘Managing Change for Better: New Zealand Dairy Products Bangladesh Ltd.’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), Vol. 12(1), pp. 85-94, (with Siddiqui, N.), SAGE Publications, UK. DOI: 10.1177/2319510X16647295
Ahmed, Jashim Uddin (2016). ‘The Dhaka Mercantile Co-operative Bank Limited: A Case of Islamic Shari'ah Banking in Bangladesh’, International Journal of Financial Innovation in Banking, (ISSN: 2055-6780), Vol. 1(1/2), pp. 62-79, (co-authors: Nisha, N.; Rifat, A.), Inderscience, UK. DOI: 10.1504/IJFIB.2016.076622. Link
http://www.inderscience.com/info/inarticle.php?artid=76622
Ahmed, Jashim Uddin (2016). ‘National Fans Limited of Bangladesh’, Asian Case Research Journal, (ISSN: 0218-9275), Vol. 20(2), pp. 51-72, (co-authors: Uddin, M. Jasim, Farnaz, N.; Ali, M. Akbar), National University of Singapore/World Scientific Publishing, Singapore. DOI:10.1142/S0218927516500139.
Ahmed, Jashim Uddin (2016). ‘Beyond the Border: Yellow Goes International’, Global Business Review, (ISSN: 0972-1509), Vol. 17(5), pp. 1094-1106, (co-authors: Rifat, A.; Nisha, N.; Shrensky, R.), SAGE Publications, UK. DOI: 10.1177/0972150916656666.
Ahmed, Jashim Uddin (2016). ‘Strategic Issues for Accenture Bangladesh: A Developing Country Perspective’, Vision: The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 20(1), 66-72, (co-authors: Ameen, MM Nawaz; Uddin, M. Jasim; and Khan, T. Nabi), SAGE Publications, UK. DOI: 10.1177/0972262916628991. Link: journals.sagepub.com/doi/full/10.1177/0972262916628991
Ahmed, Jashim Uddin (2016). ‘Challenges for Atomix System Ltd.: The ITES Industry in Bangladesh’, SAGE Business Cases, (ISBN: 9781473975125), (co-authors: Nisha, N.; Rifat, A.; Shimul, A.S.), SAGE Publications, USA. DOI: http://dx.doi.org/10.4135/9781473975125.
Ahmed, Jashim Uddin (2016). ‘Ferdous Custom Made Tailors Fabrics Fashions: New Challenges Ahead’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), (co-authors: Ahmed, I.; Chowdhury, M.F.), Vol. 12(2), pp. 177-183, SAGE Publications, UK. DOI: 10.1177/2319510X16671565.
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CASE PUBLICATIONS 2015
Ahmed, Jashim Uddin (2015). ‘Ogniroth Studios: Transforming Ideas Into Innovation’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 4(1), 202-217, (co-authors: Uddin, M. Jasim; Shimul, A.S.; Huda, SSM Sadrul), SAGE Publications, UK.
Ahmed, Jashim Uddin (2015). ‘Jibon Tari: A Floating Hospital to Serve Distressed Humanity’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 3(2), 146-160, (co-authors: Shimul, M. A. Sadat; Sen, Protima and Khan, N. Nuren), SAGE Publications, UK. http://www.aljazeera.com/…/…/2013/09/201392134956867101.html http://www.aljazeera.com/…/t…/2013/09/20139214155220670.html
Ahmed, Jashim Uddin (2015). ‘Deshi Dosh: The Case on Integration of Ten Rivals in the Fashion Industry of Bangladesh’, Decision, (ISSN: 0304-0941), (co-authors: Rifat, Afrin; Nisha, Nabila; and Uddin, Mohammad Jasim), Vol. 42(1), 87-103, Springer, UK.
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CASE PUBLICATIONS 2014
Ahmed, Jashim Uddin (2014). ‘Fair & Lovely: The Brand, the Controversy and the Corporate Social Responsibility of Unilever in Bangladesh’, Asia-Pacific Marketing Review, (ISSN: 2277-2057), Vol. 3(2), 103-110, (co-authors: Huda, SSM Sadrul; Akhtar, Afsana, and Hasan, Batul Tawfique); Asia-Pacific Institute of Management, India.
Ahmed, Jashim Uddin (2014). ‘BracNet: Journey of Fast Technology’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 3(2), 157-167, (co-authors: Hossain, Saad M. Maroof, and Ferdous, Mirza Mohiuddin) SAGE Publications, UK.
Ahmed, Jashim Uddin (2014). ‘Innovation in Power Sector in the Developing Country: A Case of Electro Group in Bangladesh’, Delhi Business Review, (ISSN: 2277-7725), Vol. 15(1), 107-118, (co-authors: Uddin, Mohammad Jasim, and Ali, M. Akbar), Society for Human Transformation & Research, India.
Ahmed, Jashim Uddin (2014). ‘Sadakalo: Marketing of traditional fashion in the modern fashion industry’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 18(2), 125-135, (co-authors: Chowdhury, Md. Humayun Kabir; Ferdous, Mirza Mohiuddin, and Uddin, Mohammad Jasim), SAGE Publications, UK.
Ahmed, Jashim Uddin (2014). ‘Marshal Security Limited: Security Service Provider’, Managing World Class Operations, (co-authors: Iqbal, Mehree; Uddin, M. Jasim, and Imran, Shahzada M.), (Book Chapter), pp. 306-317, Bloomsbury Publishing, India.
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CASE PUBLICATION 2013
Ahmed, Jashim Uddin (2013). ‘OTOBI: Beyond the Horizon’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 2(2), 139-149, (co-authors: Baqee, Asef Hassan, and Khan, Zakia), SAGE Publications, UK.
[h-index 18; i10-index 37]
CASE PUBLICATIONS 2025 [LAST UPDATE: APRIL 28, 2024]
Ahmed, Jashim Uddin (2025). ‘Taabu Ekduaria: A Rural Homestay Experience in Bangladesh’, Sage Business Cases, (Accepted), (Co-author: Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Elevating e-commerce dynamics: Optimizing ShopUp success in Bangladesh’, Sage Business Cases, (In Press), (Co-author: Gani, M.O. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Nurturing Empathy: The Extraordinary Narrative Behind The Restaurant of Mistaken Orders in Japan’, Sage Business Cases, (In Press), (Co-authors: Huda, S.S.M. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Coral Wine: Underwater winery and experiential marketing in Croatia’, Sage Business Cases, (Accepted), (Co-authors: Ahmed, A. and Anika, F.H.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Sofia Tech: Driving Innovation through Engineering Excellence and IT Solutions in Tunisia’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), Sage Publications. [Scopus]. DOI: 10.1177/204388692412481.
Ahmed, Jashim Uddin (2025). ‘Secondwife.com: Matrimonial Service on the Web’, Sage Business Cases, (In Press), (Co-authors: Uddin, M.; Iqbal, M.; Sharif, R. and Ahmed, A.), Sage Publications.
Ahmed, Jashim Uddin (2025). ‘Blesolac cereal: Changing the Value Chain paradigm of infant meals in the Cameroonian market’, Sage Business Cases, (In Press), (Co-authors: Talukdar, A.; Ahmed, T. and Ahmed, A.), Sage Publications.
CASE PUBLICATIONS 2024
Ahmed, Jashim Uddin (2024). ‘Papers N Parcels: Fill the gap by an app – teenager created initiatives in courier service’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Ahmed, A.; Faroque, A.R. and Fatema, K.), Vol. 14(1), pp. (Early Cite), Sage Publications, [Scopus]. DOI:10.1177/20438869221147309.
Ahmed, Jashim Uddin (2024). ‘Seawater-powered WaterLight: Social innovation for an indigenous community’, Sage Business Cases, (ISBN: 9781071938515), (Co-authors: Khan, M.M. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071938515.
Ahmed, Jashim Uddin (2024). ‘Kirana: Customer centric e-grocery retailing service in Nepal’, Sage Business Cases, (ISBN: 9781071924655), (Co-authors: Ahmed, A. and Mazid, T.S.), Sage Publications. DOI: 10.4135/9781071924655.
Ahmed, Jashim Uddin (2024). ‘Sheba.xyz: Codifying household service solutions using a digital platform’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), (Co-authors: Talukder, M. S.; Talukdar, A.; Ahmed, A. and Rifat, A.), Sage Publications, [Scopus]. DOI:10.1177/20438869231187666
Ahmed, Jashim Uddin (2024). ‘Treehotel: Forest Hospitality in Sweden, Sage Business Cases, (ISBN: 9781071925102), (Co-authors: Chowdhury, M. H.; Talukdar, A. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071925102.
Ahmed, Jashim Uddin (2024). ‘AgroCenta: Connecting smallholder farmers through digital distribution platform’, Sage Business Cases, (ISBN: 9781071928028), (Co-authors: Ahmed, A.; Mazid, T. S. and Sarker, S. A.), Sage Publications. DOI: 10.4135/9781071928028.
Ahmed, Jashim Uddin (2024). ‘Chari: a FMCG B2B platform with incorporation of Fintech, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Early Cite), (Co-authors: Ahmed, A.; Mazid, T.S. and Gani, M.O.), Sage Publications, [Scopus]. DOI: 10.1177/2043886923116360.
Ahmed, Jashim Uddin (2024). ‘Dubai Camel Hospital: Finding Room for Growth’, Sage Business Cases, (ISBN: 9781071920275), (Co-authors: Moniea, H. M. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071920275.
Ahmed, Jashim Uddin (2024). ‘LEGO Braille Bricks: Learning with Fun into the Future’, Sage Business Cases, (ISBN: 9781071920626), (Co-authors: Anika, F. H. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781071920626.
CASE PUBLICATIONS 2023
Ahmed, Jashim Uddin (2023). ‘White Label Fragrances: Struggles of small business in Botswana’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 6(1), pp. 93-102, (Co-authors: Ahmed, A.; Uddin, M.J. and Fatema, K.), Sage Publications. DOI: 10.1177/2516600X231172266.
Ahmed, Jashim Uddin (2023). ‘Netflix: Subscription-based video on demand channel operations in Bangladesh’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 5(1), pp. 15-22, (Co-authors: Siddiqui, S.; Ahmed, A. and Sharif, R.), Sage Publications. DOI:10.1177/25166042231172892.
Ahmed, Jashim Uddin (2023). ‘Smart Retail at Algramo: Addressing environmental issues competitively’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Huda, S.S.M.; Uddin, M.J.; Ahmed, A.; Sharif, R.), Vol. 13(2), pp. 216-221, Sage Publications, [Scopus]. DOI: 10.1177/20438869221133129.
Ahmed, Jashim Uddin (2023). ‘Flutterwave – A digital payment solution in Nigeria’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), (Co-authors: Talukdar, A.; Khan, M.M.; Sharif, R. and Ahmed, A.), Vol. 13(1), pp. 50-57, Sage Publications, [Scopus]. DOI: 10.1177/20438869211063210.
Ahmed, Jashim Uddin (2023). ‘Innovation strategy in retail: The unstaffed digital supermarkets at LIFVS’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 13(2), pp. 175–181, (Co-authors: Ahmed, A.; Talukdar, A.; Sharif, R. and Jahangir, Z.), Sage Publications, [Scopus]. DOI: 10.1177/20438869221109844.
Ahmed, Jashim Uddin (2023). ‘Cookups.com: An Entrepreneurial Initiative Linking Home Kitchens to Consumers’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 13(1), pp. 88-96, (Co-authors: Talukdar, A; Faroque, A.R. and Ahmed, A.), Sage Publications, [Scopus]. DOI: 10.1177/20438869221094043.
Ahmed, Jashim Uddin (2023). ‘Dignity Kitchen: Social enterprise for differently abled people in the labour market’, Sage Business Cases, (ISBN:9781529611564), (Co-authors: Talukdar, A; and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529611564.
Ahmed, Jashim Uddin (2023). ‘Marketing Strategies for the UK-Based Online Fashion Retailer Boohoo’, Sage Business Cases, (ISBN:9781529611410), (Co-authors: Rahman, U.; Ahmed, A. and Sharif, R.), Sage Publications. DOI: 10.4135/9781529611410.
Ahmed, Jashim Uddin (2023). ‘Border Angels: Legal and Humanitarian Support for US-Mexican Border Migrants’, SAGE Business Cases, (ISBN:9781529611397), (Co-authors: Rahman, U. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529611397.
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CASE PUBLICATIONS 2022
Ahmed, Jashim Uddin (2022). ‘P&O Cruises: The Case of Pursuing Sustainability Goal’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), Vol. 18(1/2), pp. 78-87, (Co-authors: Iqbal, R; Islam, Q. T.; Gazi, M. A.; and Ahmed, A.), Sage Publications. DOI: 10.1177/2319510X2211366
Ahmed, Jashim Uddin (2022). ‘L'île Flottante: Ivory Coast's Eco-Friendly Sustainable Floating Island Resort’, Small Enterprise Research (ISSN: 1321-5906), Vol. 29(2), pp. 190-198, (Co-authors: Islam, Q.T.; Ahmed, A. and Iqbal, S.), [ABDC–C, Scopus], Taylor & Francis. DOI: 10.1080/13215906.2022.2089909.
Ahmed, Jashim Uddin (2022). ‘'57 Chocolate: Entrepreneurial Initiatives to Revive Ghana’s Chocolate Market’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 5(1), pp. 93-102, (Co-authors: Talukdar, N.; Khan, M.M. and Ahmed, A.), Sage Publications. DOI: 10.1177/2516600X221100911
Ahmed, Jashim Uddin (2022). ‘Alcor: Death Care through Cryonics (Service after Death)’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 5(1), pp. 82-92, (Co-authors: Zabir, F.; Islam, Q.T.; Gazi, M.A. and Ahmed, A.), Sage Publications. DOI: 10.1177/2516600X221084790.
Ahmed, Jashim Uddin (2022). ‘Harnessing Emerging Digital Technologies: DataNet Operations in eSwatini’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 12(1), pp. 79-87, (Co-authors: Sharif, R.; Islam, Q.T. and Ahmed, A.), Sage Publications. [Scopus]. DOI: 10.1177/2043886921993136.
Ahmed, Jashim Uddin (2022). ‘Menstrual Hygiene Products as a Basic Need: What can Scotland’s Action Campaign teach about improving public health worldwide?’, Sage Business Cases, (Co-authors: Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529795370.
Ahmed, Jashim Uddin (2022). ‘MiStay: Web-based Hourly Hotel Accommodation Service’, Journal of Information Technology Teaching Cases (ISSN: 2043-8869), Vol. 12(2), pp. 215-222, (Co-authors: Talukdar, A.; Khan, M.M. and Ahmed, A.), Sage Publications, [Scopus]. DOI: 10.1177/20438869211053015.
Ahmed, Jashim Uddin (2022). ‘Rescuing Childhood: What Indian's NGO Leaders Can Learn From Bachpan Bachao Andolan’, Sage Business Cases, (Co-authors: Mazid, T.; Ahmed, A.; Mim, K.P. and Khan, M.M.), Sage Publications. DOI: 10.4135/9781529797107.
Ahmed, Jashim Uddin (2022). ‘Helium Health: Data-Driven Healthcare Service in Nigeria’, Sage Business Cases, (Co-authors: Morshed, T.B.;Talukder, M.S.; Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529780727.
Ahmed, Jashim Uddin (2022). ‘Last-mile Drone Delivery: Is Wing’s Business Model Sustainable?’, Sage Business Cases, (Co-authors: Islam, Q.T.; Islam, S.; Ahmed, A. and Mim, K.P.), Sage Publications. DOI: 10.4135/9781529780451.
Ahmed, Jashim Uddin (2022). ‘Dignitas: Planning for Death’, Sage Business Cases, (Co-authors: Akhi, A.A.; Faroque, A.R.; Ahmed, A. and Iqbal, S.), Sage Publications. DOI: 10.4135/9781529771695.
Ahmed, Jashim Uddin (2022). ‘Médecins Sans Frontières: Beyond Borders’, Sage Business Cases, (Co-authors: Rahman, U.; Faroque, A.R.; Anika, F.H. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529773354.
Ahmed, Jashim Uddin (2022). ‘Blue Train: Developing a marketing approach for the South African luxury rail travel experience’, Sage Business Cases, (Co-authors: Tarannum, T.; Islam, Q.T.; Faroque, A.R. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529774122.
Ahmed, Jashim Uddin (2022). 'Kaldi’s Coffee: Can Ethiopia’s premier coffee shop continue to grow?', Sage Business Cases, (Co-authors: Alam, S.R.; Islam, Q.T. and Ahmed, A.), Sage Publications. DOI: 10.4135/9781529796452.
Ahmed, Jashim Uddin (2022). ‘Beautification of Death: A Case Study of Green Oasis Coffins (Made) in Bangladesh’, In: Bhattacharyya, J., Balaji, M.S., Jiang, Y., Azer, J., Hewege, C. (Eds.), Socially Responsible Consumption and Marketing in Practice - Collection of Case Studies, (Chapter 17), pp. 275-289, (Co-authors: Faroque, A.R.; Islam, Q.T.; Uddin, M.J. and Sultana, H.), Springer Singapore, DOI: 10.1007/978-981-16-6433-5.
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CASE PUBLICATIONS 2021
Ahmed, Jashim Uddin (2021). ‘Challenges Faced by Small Enterprises in Bangladesh: The Case of JNA Pulp paper business’, Small Enterprise Research (ISSN: 1321-5906), Vol. 28(1), pp. 75-82, (Co-authors: Talukder, N; Ahmed, A. and Chowdhury, M.H.), Taylor & Francis. [ABDC–C, Scopus], DOI: 10.1080/13215906.2021.1872686.
Ahmed, Jashim Uddin (2021). ‘Mothers Delivery Kit: Antenatal Care Innovation in West Africa’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 3(2), pp. 103-109, (Co-authors: Meem, U.H.; Islam, Q.T.; and Ahmed, A.), Sage Publications. DOI: 10.1177/25166042211062437.
Ahmed, Jashim Uddin (2021). ‘Rescue Mission in the Tham Luang Nang Non Cave, Thailand’, Sage Business Cases, (eISBN: 9781529758122), (Co-authors: Talukder, N.; Alam, S.R.; Ahmed, A. and Faroque, A.R.), Sage Publications. DOI: 10.4135/9781529758122.
Ahmed, Jashim Uddin (2021). ‘Khan’s Kitchen: Feeding the City Dwellers’, Sage Business Cases, (eISBN:9781529763300), (Co-authors: Faroque, A.R.; Jannat, U.M.; Anika, F.H. and Majid, M.A.), Sage Publications. DOI: 10.4135/9781529763300.
Ahmed, Jashim Uddin (2021). ‘Pepperfry: Challenges Ahead in the Growing Competition of Indian Home Furnishing Market’, Sage Business Cases, (eISBN: 9781529754858), (Co-authors: Agrawal, G.; Chhikara, R. and Garg, R.), Sage Publications. DOI:10.4135/9781529754858.
Ahmed, Jashim Uddin (2021). ‘Miguel Caballero: Marketing Strategy of Colombian Bulletproof Fashion Brand’, FIIB Business Review, (ISSN: 2319-7145), Vol. 10(2), pp. 102-113, (Co-authors: Tarannum, T.; Ahmed, A. and Mim, K.P.), Sage Publications. [Scopus], DOI: 10.1177/2319714520988833
Ahmed, Jashim Uddin (2021). ‘Luxeria: Nigeria’s Premium Brand of Wine and Spirits’, SAGE Business Cases, (eISBN: 9781529763782ess), (Co-authors: Tarannum, T.; Faroque, A.R.; Ahmed, A. and Mim, K.P.), Sage Publications. DOI: 10.4135/9781529763782.
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CASE PUBLICATIONS 2020
Ahmed, Jashim Uddin (2020). ‘Haldiram's in India’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 3(2), pp. 340-356, (Co-authors: Ahmed, A.; Talukder, N.; Sultana, I. and Anika, F.H.), SAGE Publications, DOI: 10.1177/2516600X20968966.
Ahmed, Jashim Uddin; Ahmed, A.; Suhaila, S. and Majid, M. A. (2020). ‘Bashundhara Baby Diaper Marketing Strategies in Bangladesh’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 8(2), pp. 308-323, SAGE Publications, [ABDC–C, Scopus], DOI: 10.1177/2278533719887459.
Ahmed, Jashim Uddin (2020). ‘Infrastructure Development Company Limited Solar Home System Program: A Sustainable Solution for Energizing Rural Bangladesh’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 9(2), pp. 219-236, (Co-authors: Talukder, N. and Ahmed, A.), SAGE Publications, [Scopus], DOI: 10.1177/2277977920905305.
Ahmed, Jashim Uddin (2020). ‘Barbie in a Wheelchair: Mattel’s Respect to Customer Voice.’, FIIB Business Review, (ISSN: 2319-7145), Vol. 9(3), pp. 181-186, (Co-authors: Ananya, A.T.; Mim, K.P.; Ahmed, A. and Iqbal, Sarika), SAGE Publications, [Scopus]. DOI: 10.1177/2319714520914210.
Ahmed, Jashim Uddin (2020). ‘The Bankruptcy of Jet Airways in India’, IIUM Journal of Case Studies in Management, (ISSN: 2710-7175), Vol. 11(2), pp. 23-37, (Co-authors: Mazid, T.; Ahmed, A. and Anika, F.H.), IIUM Press.
Ahmed, Jashim Uddin (2020). ‘Lifeline Express: Hospital Train in Rural India’, Emerging Economies Cases Journal (ISSN: 2516-6042), Vol. 2(2), pp. 87-97, (Co-authors: Siddiqui, S.; Ahmed, A. and Mim, K.P.), SAGE Publications.
Ahmed, Jashim Uddin (2020). ‘SheTaxis: Women on Wheels’, SAGE Business Cases, (eISBN: 9781526496317), (Co-authors: Ahmed, A.; Tinne, and W. Shahan ), SAGE Publications. DOI: 10.4135/9781526496317.
Ahmed, Jashim Uddin (2020). ‘Orbis International: Fight Against Global Blindness’, SAGE Business Cases, (eISBN: 9781529715835), (Co-authors: Ahmed, A.; Tinne, W.; and Ahmed, S.), SAGE Publications. DOI: 10.4135/9781529715835.
Ahmed, Jashim Uddin (2020). ‘Argos: Revolution in the Non-Food Retailing’, SAGE Business Cases, (eISBN: 9781529713169), (Co-authors: Mazid, T.; and Ahmed, A.), SAGE Publications. DOI: 10.4135.9781529713169.
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CASE PUBLICATIONS 2019
Ahmed, Jashim Uddin (2019). ‘Natura Siberica: Challenging Entry in Organic Cosmetics Business’, Journal of Operations and Strategic Planning (ISSN: 2516-600X), Vol. 2(2), pp. 163-177, (Co-authors: Sultana, H.; Ahmed, A.; and Chhikara, R.), SAGE Publications. DOI: 10.1177/2516600X19886221.
Ahmed, Jashim U. (2019). ‘Sustainable Energy Solutions: Akon Lighting Africa’, Decision, (ISSN: 0304-0941), Vol. 40(3), pp. 253-266. (Co-authors: Talukder, N.; Ahmed, A; and Hoque, M.T.), Springer. DOI: 10.1007/s40622-019-00220-x.
Ahmed, Jashim Uddin (2019). ‘Friendship Floating Hospitals: Healthcare for the Riverine People of Bangladesh.’ Journal of Developing Societies, (ISSN: 0169-796X), Vol. 35(1), pp. 175-194, (Co-authors: Rahanaz, M.; and Siddique, R.), SAGE Publications. [Scopus]. DOI: 10.1177/0169796X19826763
Ahmed, Jashim Uddin (2019). ‘Caring Vision: Fighting Against Blindness in Bangladesh’, FIIB Business Review, (ISSN: 2319-7145), 8(1), pp. 17-24, (Co-authors: Ahmed, S.; Ahmed, A.; and Majid, M.A.), SAGE Publications. [Scopus]. DOI: 10.1177/2319714519831545.
Ahmed, Jashim Uddin (2019). ‘Ryanair: A Low-cost Business Model in the European Airline Industry’, SAGE Business Cases, (eISBN: 9781526466846), (Co-authors: Khan, M.M.; Sultana, I; Ahmed, A.; and Begum, F.), SAGE Publications. DOI: 10.4135/9781526466846.
Ahmed, Jashim Uddin (2019). ‘Pathao: An Emerging Motorcycle-Ride Service in Bangladesh’, SAGE Business Cases, (eISBN: 9781526462718), (Co-authors: Tinne, W. Shahan; and Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526462718.
Ahmed, Jashim Uddin (2019). ‘Nokia 3310: Welcome Back!’, SAGE Business Cases, (eISBN: 9781526461001), (Co-authors: Majid, M.A.; and Ahmed, A. ), SAGE Publications. DOI: 10.4135/9781526461001.
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CASE PUBLICATIONS 2018
Ahmed, Jashim Uddin (2018). ‘Saudi Aramco: A Blend between Profit and Politics’, FIIB Business Review, (ISSN: 2319-7145), Vol. 7(2), 88-99, (Co-authors: Sultana, H.; Khan, M.M.), SAGE Publications. DOI: 10.1177/2319714518785324.
Ahmed, Jashim Uddin (2018). ‘Patanjali Ayurved Invades India’, Decision, (ISSN: 0304-0941), Vol. 45(1), 75-91, (Co-authors: Sultana, H.; Ahmed, A.), Springer. DOI: 10.1007/s40622-018-0176-x.
Ahmed, Jashim Uddin (2018). Cocola Noodle Marketing Strategy in Bangladesh.’ Sage Business Cases, (eISBN: 9781526441713), (Co-author: Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526441713.
Ahmed, Jashim Uddin and Ahmed, A. (2018). ‘Foodpanda: Changing the Way Bangladeshis Eats Meals’, Sage Business Cases, (eISBN: 9781526444561), (Co-author: Ahmed, A.), SAGE Publications. DOI: 10.4135/9781526444561.
Ahmed, Jashim Uddin (2018). ‘Royal FloraHolland: Strategic Supply Chain of Cut Flowers Business’, SAGE Business Cases, (eISBN: 9781526461919), (Co-authors: Linda, Israt J.; Majid, M.A.), SAGE Publications. DOI: 10.4135/9781526461919.
Ahmed, Jashim Uddin (2018). ‘Agrani Doer Banking: Agent Banking Business in Bangladesh’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 6(2), 154-164, (Co-author: Ahmed, A.), SAGE Publications. [Scopus]. DOI: 10.1177/2278533718765532.
Ahmed, Jashim Uddin (2018). ‘Bangladesh’s dynamic toilet soap market: The case of Keya’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 7(2), 156-164, (Co-authors: Ahmed, A.; Begum, F.; Majid, M.A.; Kabir, G.), SAGE Publications. [Scopus]. DOI: 10.1177/2277977918784140.
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CASE PUBLICATIONS 2017
Ahmed, Jashim Uddin (2017). ‘ASA: Cost-effective and Sustainable Microfinance Model NGO in Bangladesh.’ South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 6(2), pp. 167-175, (co-author: Tinne, W.S.), SAGE Publications. [Scopus]. DOI: 10.1177/2277977917730445.
Ahmed, Jashim Uddin (2017). ‘Swadeshi: The Strategic Collaborative Approach between Eight Competitors in the Fashion Industry’, Journal of Strategic Contracting and Negotiation, (ISSN: 2055-5636), Vol. 3(1), pp. 20-37, (co-author: Faroque, A. R.), SAGE Publications. DOI: 10.1177/2055563617718476.
Ahmed, Jashim Uddin (2017). ‘Apex Footwear Limited: Successful Footwear Marketing in Bangladesh’. SAGE Business Cases, (ISSN: 9781473997820), SAGE Publications. DOI: 10.4135/9781473997820.
Ahmed, Jashim Uddin (2017).‘Desh Metal Industries: Supply Chain Success and Challenges of the Omega Ceiling Fan’, SAGE Business Cases, (ISBN: 9781526411211), SAGE Publications. DOI: 10.4135/9781526411211.
Ahmed, Jashim Uddin (2017). ‘Royal Tiger: Energy Drinks Marketing Strategy in Bangladesh’, SAGE Business Cases, (ISBN: 9781473994607), (co-authors: Iqbal, M.; Idris, S.; Chowdhury, K.M.), SAGE Publications, USA. DOI: 10.4135/9781473994607.
Ahmed, Jashim Uddin (2017). ‘Azad Products (Pvt.) Ltd.: New Challenges Ahead’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 5(1), pp. 100-109, (co-authors: Shimul, A.S; Hossain, S.), SAGE Publications. DOI: 10.1177/2278533716671634.
Ahmed, Jashim Uddin (2017). ‘Bengal Tiger Agro Industries Limited: Challenges in Family Business’, SAGE Business Cases, (eISBN: 9781526407399), SAGE Publications. DOI: 10.4135/9781526407399
Ahmed, Jashim Uddin (2017). ‘HungryNaki: Challenges of An Emerging Online Food Delivery Service in Bangladesh’, SAGE Business Cases, (eISBN: 9781526409997), SAGE Publications. DOI: 10.4135/9781526409997
Ahmed, Jashim Uddin (2017). ‘Eastern Housing Limited: Marketing Strategy of a Real Estate Company in Bangladesh’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 21(1), pp. 86-92, (co-authors: Sultana, H.; Faroque, A.R.), SAGE Publications. [Scopus]. DOI: 10.1177/0972262916686630.
Ahmed, Jashim Uddin (2017). ‘Western Marine Shipyard Limited: A New Horizon of Shipbuilding in Bangladesh’, SAGE Business Cases, (eISBN: 9781526426697), SAGE Publications. DOI: 10.4135/9781526426697.
Ahmed, Jashim Uddin (2017). ‘The Rise and Fall of Citycell in Bangladesh’, SAGE Business Cases, (eISBN: 9781526427182), (co-author: Rahman, M.S.), SAGE Publications. DOI: 10.4135/9781526427182
Ahmed, Jashim Uddin (2017). ‘Grammen UNIQLO: Social Business Initiatives in Bangladesh.’ SAGE Business Cases, (eISBN: 9781526426710), (co-author: Tinne, W.S.), SAGE Publications. DOI: 10.4135/9781526426710.
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CASE PUBLICATIONS 2016
Ahmed, Jashim Uddin (2016). ‘Zinda Park: Rural Community Eco-park Complex in Bangladesh’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 20(4), pp. 380-395, (co-authors: Hoque, S.; Siddique, R.; Khan, N.A.), SAGE Publications, UK, [Scopus]. DOI: 10.1177/0972262916671469. Link: journals.sagepub.com/doi/full/10.1177/0972262916671469
Ahmed, Jashim Uddin (2016). ‘Understanding Operations of Floating Schools: A Case of Shidhulai Swanirvar Sangstha in Bangladesh’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 5(2), pp. 221-233, (co-authors: Ashikuzzaman, N.M.; Nisha, N.), SAGE Publications, UK. DOI: 10.1177/2277977916665993. Link: http://journals.sagepub.com/doi/full/10.1177/2277977916665993
Ahmed, Jashim Uddin (2016). ‘Managing Change for Better: New Zealand Dairy Products Bangladesh Ltd.’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), Vol. 12(1), pp. 85-94, (with Siddiqui, N.), SAGE Publications, UK. DOI: 10.1177/2319510X16647295
Ahmed, Jashim Uddin (2016). ‘The Dhaka Mercantile Co-operative Bank Limited: A Case of Islamic Shari'ah Banking in Bangladesh’, International Journal of Financial Innovation in Banking, (ISSN: 2055-6780), Vol. 1(1/2), pp. 62-79, (co-authors: Nisha, N.; Rifat, A.), Inderscience, UK. DOI: 10.1504/IJFIB.2016.076622. Link
http://www.inderscience.com/info/inarticle.php?artid=76622
Ahmed, Jashim Uddin (2016). ‘National Fans Limited of Bangladesh’, Asian Case Research Journal, (ISSN: 0218-9275), Vol. 20(2), pp. 51-72, (co-authors: Uddin, M. Jasim, Farnaz, N.; Ali, M. Akbar), National University of Singapore/World Scientific Publishing, Singapore. DOI:10.1142/S0218927516500139.
Ahmed, Jashim Uddin (2016). ‘Beyond the Border: Yellow Goes International’, Global Business Review, (ISSN: 0972-1509), Vol. 17(5), pp. 1094-1106, (co-authors: Rifat, A.; Nisha, N.; Shrensky, R.), SAGE Publications, UK. DOI: 10.1177/0972150916656666.
Ahmed, Jashim Uddin (2016). ‘Strategic Issues for Accenture Bangladesh: A Developing Country Perspective’, Vision: The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 20(1), 66-72, (co-authors: Ameen, MM Nawaz; Uddin, M. Jasim; and Khan, T. Nabi), SAGE Publications, UK. DOI: 10.1177/0972262916628991. Link: journals.sagepub.com/doi/full/10.1177/0972262916628991
Ahmed, Jashim Uddin (2016). ‘Challenges for Atomix System Ltd.: The ITES Industry in Bangladesh’, SAGE Business Cases, (ISBN: 9781473975125), (co-authors: Nisha, N.; Rifat, A.; Shimul, A.S.), SAGE Publications, USA. DOI: http://dx.doi.org/10.4135/9781473975125.
Ahmed, Jashim Uddin (2016). ‘Ferdous Custom Made Tailors Fabrics Fashions: New Challenges Ahead’, Asia-Pacific Journal of Management Research and Innovation, (ISSN: 2319-510X), (co-authors: Ahmed, I.; Chowdhury, M.F.), Vol. 12(2), pp. 177-183, SAGE Publications, UK. DOI: 10.1177/2319510X16671565.
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CASE PUBLICATIONS 2015
Ahmed, Jashim Uddin (2015). ‘Ogniroth Studios: Transforming Ideas Into Innovation’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 4(1), 202-217, (co-authors: Uddin, M. Jasim; Shimul, A.S.; Huda, SSM Sadrul), SAGE Publications, UK.
Ahmed, Jashim Uddin (2015). ‘Jibon Tari: A Floating Hospital to Serve Distressed Humanity’, Business Perspectives and Research, (ISSN: 2278-5337), Vol. 3(2), 146-160, (co-authors: Shimul, M. A. Sadat; Sen, Protima and Khan, N. Nuren), SAGE Publications, UK. http://www.aljazeera.com/…/…/2013/09/201392134956867101.html http://www.aljazeera.com/…/t…/2013/09/20139214155220670.html
Ahmed, Jashim Uddin (2015). ‘Deshi Dosh: The Case on Integration of Ten Rivals in the Fashion Industry of Bangladesh’, Decision, (ISSN: 0304-0941), (co-authors: Rifat, Afrin; Nisha, Nabila; and Uddin, Mohammad Jasim), Vol. 42(1), 87-103, Springer, UK.
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CASE PUBLICATIONS 2014
Ahmed, Jashim Uddin (2014). ‘Fair & Lovely: The Brand, the Controversy and the Corporate Social Responsibility of Unilever in Bangladesh’, Asia-Pacific Marketing Review, (ISSN: 2277-2057), Vol. 3(2), 103-110, (co-authors: Huda, SSM Sadrul; Akhtar, Afsana, and Hasan, Batul Tawfique); Asia-Pacific Institute of Management, India.
Ahmed, Jashim Uddin (2014). ‘BracNet: Journey of Fast Technology’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 3(2), 157-167, (co-authors: Hossain, Saad M. Maroof, and Ferdous, Mirza Mohiuddin) SAGE Publications, UK.
Ahmed, Jashim Uddin (2014). ‘Innovation in Power Sector in the Developing Country: A Case of Electro Group in Bangladesh’, Delhi Business Review, (ISSN: 2277-7725), Vol. 15(1), 107-118, (co-authors: Uddin, Mohammad Jasim, and Ali, M. Akbar), Society for Human Transformation & Research, India.
Ahmed, Jashim Uddin (2014). ‘Sadakalo: Marketing of traditional fashion in the modern fashion industry’, Vision - The Journal of Business Perspective, (ISSN: 0972-2629), Vol. 18(2), 125-135, (co-authors: Chowdhury, Md. Humayun Kabir; Ferdous, Mirza Mohiuddin, and Uddin, Mohammad Jasim), SAGE Publications, UK.
Ahmed, Jashim Uddin (2014). ‘Marshal Security Limited: Security Service Provider’, Managing World Class Operations, (co-authors: Iqbal, Mehree; Uddin, M. Jasim, and Imran, Shahzada M.), (Book Chapter), pp. 306-317, Bloomsbury Publishing, India.
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CASE PUBLICATION 2013
Ahmed, Jashim Uddin (2013). ‘OTOBI: Beyond the Horizon’, South Asian Journal of Business and Management Cases, (ISSN: 2277-9779), Vol. 2(2), 139-149, (co-authors: Baqee, Asef Hassan, and Khan, Zakia), SAGE Publications, UK.